| CEO Name | Alex Perez |
| Nationality | United States |
| Net Worth Estimation | $5 million |
Alex Perez, current CEO of Swiffer, has an estimated net worth of around $5 million, largely attributed to executive compensation, stock options, and performance-based bonuses at Procter & Gamble (Swiffer's parent company). His financial profile reflects both his leadership role and the brand's strong market presence within the home cleaning products sector.
Alex Perez, CEO of Swiffer, has an estimated net worth of $5,000,000, which is approximately 5.19% of the maximum and 400% of the minimum CEO net worth in the cleaning business category. His net worth places him in the lower-middle range among industry CEOs.
Business Category: Cleaning
Minimum Net Worth (estimation): 1000000 USD
Maximum Net Worth (estimation): 80000000 USD
Alex Perez Performance in Swiffer
Alex Perez, CEO of Swiffer, demonstrates strategic leadership and decisive decision-making that drive innovation and market expansion. Under his tenure, Swiffer has significantly enhanced product development and operational efficiency, boosting overall performance and revenue. Perez's impact is evident in strengthening Swiffer's brand presence and competitive position within the home cleaning industry.
Latest News
Swiffer's Latest Innovations and CEO Insights in 2025
Procter & Gamble's Swiffer continues to lead with innovations like the Swiffer Sweep + Mop Deluxe, featuring a collapsible stick and dual dry/wet cleaning, enhancing convenience and durability for users, as detailed by Swiffer's senior brand director KaNeeTa Kimble. CEO Jon Moeller highlighted the Swiffer PowerMop launched in 2023 as the brand's largest innovation, attributing 40% portfolio growth to such R&D investments, underscoring P&G's strategic shift towards product innovation over traditional advertising.
Source: http://www.nonwovens-industry.com/contents/view_breaking-news/2025-05-01/swiffer-sweep-mop-deluxe-launches/