| CEO Name | Tony Lorenz |
| Nationality | United States |
| Net Worth Estimation | $10 million |
Tony Lorenz, CEO of AlliedPRA (now PRA Events), has an estimated net worth of around $10 million, primarily due to his executive leadership roles in the event management industry and successful exits from companies like BIZBASH and Proxfinity. His financial standing is further reinforced by significant equity holdings, consultancy engagements, and board memberships across leading event-focused enterprises.
Tony Lorenz, CEO of AlliedPRA (now PRA Events), has an estimated net worth of $10,000,000. This places him at 12.82% of the maximum and 10% of the minimum net worth estimated for CEOs in the event business category.
Business Category: Event
Minimum Net Worth (estimation): 1000000 USD
Maximum Net Worth (estimation): 80000000 USD
Tony Lorenz Performance in AlliedPRA (now PRA Events)
Tony Lorenz, CEO of AlliedPRA (now PRA Events), demonstrated strong leadership by steering the company through industry challenges with strategic decision-making focused on innovation and client-centric solutions. His performance emphasized operational efficiency and expansion into global markets, significantly enhancing the company's competitive position. Lorenz's impact includes driving revenue growth, improving stakeholder value, and strengthening AlliedPRA's reputation as a leading provider in the events and destination management sector.
Latest News
AlliedPRA Rebrands as PRA with Ariane Coldiron Named CEO
AlliedPRA, a global leader in event management, rebranded as PRA after several acquisitions, including Briggs and Destination Nashville. Ariane Coldiron was appointed CEO in April 2025, bringing over 30 years of industry experience and leadership to guide PRA's growth in the business events sector[12].
Source: http://pra.com/newsroom/ariane-coldiron-named-chief-executive-officer-of-pra