| CEO Name | Alex Keith |
| Nationality | United States |
| Net Worth Estimation | $20 million |
Alex Keith, the current CEO of Mitchum and President of Procter & Gamble's Beauty Division, has an estimated net worth of around $20 million due to her executive compensation, stock holdings, bonuses, and long tenure at P&G. Her income reflects leadership roles, successful brand management, and performance-based incentives within the company.
Alex Keith, CEO of Mitchum, has an estimated net worth of $20,000,000, which is 22.5% of the maximum and 2000% of the minimum estimated CEO net worth in the personal care category. This positions her well above the minimum and moderately below the maximum net worth in her industry.
Business Category: Personal care
Minimum Net Worth (estimation): 1000000 USD
Maximum Net Worth (estimation): 90000000 USD
Alex Keith Performance in Mitchum
Alex Keith, CEO of Mitchum, demonstrates strategic leadership by driving innovation and operational efficiency. His decision-making emphasizes data-driven insights and stakeholder engagement, boosting company performance and market competitiveness. Under his leadership, Mitchum has experienced significant growth, enhanced brand reputation, and increased shareholder value.
Latest News
Mitchum Faces Lawsuits and Backlash Over Harmful Deodorant Batch
Mitchum deodorant has triggered customer outrage and lawsuits due to a batch causing chemical burns, scarring, and severe rashes, linked to a manufacturing process change rather than formula alteration; the company has apologized but faced criticism for slow, inadequate responses and lack of formal recall. CEO Randy Mitchum, known for active marketing in his jewelry business, has not been prominently mentioned regarding crisis management.
Source: http://www.itv.com/news/2025-10-15/women-sue-mitchum-deodorant-after-permanent-scarring