Priceline (subsidiary of Booking Holdings) CEO Net Worth

Last Updated Mar 10, 2025
CEO NameBrett Keller
NationalityUnited States
Net Worth Estimation$40 million

Brett Keller's estimated net worth of around $40 million primarily stems from his long tenure at Priceline (subsidiary of Booking Holdings), encompassing executive compensation, stock awards, and performance bonuses. Public filings and industry reports attribute this figure to accumulated salary, equity stakes, and incentive packages since joining Priceline in 1999 and becoming CEO in 2016.

Brett Keller's estimated net worth of $40,000,000 places him exactly at the midpoint, representing 50% between the minimum CEO net worth of $10,000,000 and the maximum of $70,000,000 in the travel sector. This positions Keller as a median performer in CEO wealth within this business category.

Business Category: Travel

Minimum Net Worth (estimation): 10000000 USD
Maximum Net Worth (estimation): 70000000 USD


Brett Keller Performance in Priceline (subsidiary of Booking Holdings)

Brett Keller, CEO of Priceline, drives strategic decision-making focused on innovation and customer-centric solutions, enhancing competitive positioning within the online travel industry. His leadership emphasizes data-driven performance metrics and operational efficiency, resulting in consistent revenue growth and market share expansion under Booking Holdings. Keller's impact includes strengthening Priceline's digital presence and optimizing user experience, contributing significantly to the subsidiary's profitability and brand resilience.


Latest News

Priceline CEO Brett Keller Leads Innovation and Brand Revitalization

Brett Keller, CEO of Priceline since 2016 and a subsidiary of Booking Holdings, has driven key innovations like the AI travel assistant Penny and a refreshed brand marketing strategy to enhance user experience and engagement. Meanwhile, Booking Holdings' CEO Glenn D. Fogel oversees the parent company, emphasizing steady growth and technological adoption in travel.
Source: http://www.phocuswire.com/ceo-spotlight-brett-keller-priceline



Disclaimer.
The information provided in this document is for general informational purposes only and is not guaranteed to be complete. While we strive to ensure the accuracy of the content, we cannot guarantee that the details mentioned are up-to-date or applicable to all scenarios. Topics about Priceline (subsidiary of Booking Holdings) are subject to change from time to time.

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