| CEO Name | Neha Vibhakar |
| Nationality | Canada |
| Net Worth Estimation | $5 million |
Neha Vibhakar, CEO of The Ordinary (parent company DECIEM), is estimated to have a net worth of around $5 million due to her executive position, equity holdings, and involvement in the brand's global expansion under Estee Lauder's majority ownership. Her wealth is influenced by The Ordinary's multi-million dollar annual revenues and the overall valuation of DECIEM in the skincare industry.
Neha Vibhakar, CEO of The Ordinary in the personal care category, has an estimated net worth of $5,000,000. This places her at approximately 4.5% of the maximum estimated CEO net worth ($90,000,000) and 5 times the minimum ($1,000,000) in this sector.
Business Category: Personal care
Minimum Net Worth (estimation): 1000000 USD
Maximum Net Worth (estimation): 90000000 USD
Neha Vibhakar Performance in The Ordinary
Neha Vibhakar, CEO of The Ordinary, demonstrates visionary leadership by prioritizing transparency and innovation in skincare formulations. Her data-driven decision-making enhances product quality and market positioning, driving significant growth and customer loyalty. Under her leadership, The Ordinary has expanded its global footprint and strengthened brand reputation, solidifying its status as a disruptor in the beauty industry.
Latest News
The Ordinary's latest initiatives and leadership insights in 2025
In 2025, The Ordinary, under parent company Deciem, launched new products including the GF 15% Growth Factors and a new essence, while maintaining "sensible pricing" in key markets. The brand also emphasized transparency with campaigns debunking skincare myths and buzzwords, and faced challenges including sales drops on specific products and past leadership controversies involving CEO Brandon Truaxe. The company continues innovating with a focus on accessible, science-backed skincare.
Source: http://www.deciemchatroom.com/news-updates/new-ordinary-products/