| CEO Name | Rich Wuerthele |
| Nationality | United States |
| Net Worth Estimation | $10 million |
Rich Wuerthele, CEO of Crayola, has an estimated net worth of around $10 million, primarily due to his executive compensation packages, long-term leadership roles at Newell Brands, and performance-related stock grants. This figure reflects his accumulated salary, bonuses, and equity awards during his tenure in senior management positions.
Rich Wuerthele's estimated net worth of $10,000,000 places him at approximately 0.18% of the maximum CEO net worth ($5,600,000,000) and 10 times the minimum CEO net worth ($1,000,000) in the toy business category. This positions him toward the lower end of CEO net worth estimates within the industry.
Business Category: Toy
Minimum Net Worth (estimation): 1000000 USD
Maximum Net Worth (estimation): 5600000000 USD
Rich Wuerthele Performance in Crayola
Rich Wuerthele, CEO of Crayola, demonstrates strategic leadership by emphasizing innovation and market expansion. His decision-making integrates data-driven insights and sustainable practices, boosting product development and operational efficiency. Wuerthele's impact includes increased brand relevance and revenue growth, solidifying Crayola's position in the global market.
Latest News
Crayola's CEO Pete Ruggiero champions U.S.-based manufacturing and automation.
Pete Ruggiero, Crayola's CEO since 2024, is credited for doubling down on automation and retaining domestic production amid an offshoring trend, leading to increased efficiency and resilience. He has a background in accounting and emphasizes innovation and local workforce investment at the Easton, Pennsylvania facility where Crayola produces crayons sold in 80 countries.
Source: http://fortune.com/2025/07/06/crayola-ceo-automation-rewards/