| CEO Name | Bracken Darrell |
| Nationality | United States |
| Net Worth Estimation | $60 million |
Bracken Darrell, current CEO of VF Corporation (parent company of The North Face), has an estimated net worth of around $60 million, primarily accumulated through executive compensation, bonuses, stock awards, and prior leadership roles at Logitech. His wealth reflects his long tenure in high-ranking corporate positions, equity holdings, and successful business performance.
Bracken Darrell, CEO of The North Face (VF Corporation), has an estimated net worth of $60 million, which is 0.67% of the maximum CEO net worth in the apparel industry. His net worth is significantly above the minimum industry estimate of $1 million.
Business Category: Apparel
Minimum Net Worth (estimation): 1000000 USD
Maximum Net Worth (estimation): 9000000000 USD
Bracken Darrell Performance in The North Face (VF Corporation)
Bracken Darrell, CEO of VF Corporation overseeing The North Face, demonstrates strategic leadership by driving innovation and sustainability initiatives that align with the brand's outdoor heritage. His decision-making emphasizes digital transformation and market expansion, fostering growth in both direct-to-consumer sales and global retail presence. Under his leadership, The North Face has enhanced performance metrics, solidifying its competitive position and contributing significantly to VF Corporation's revenue growth and brand equity.
Latest News
VF Corporation CEO Bracken Darrell Outlines The North Face Growth Strategy
VF Corporation, parent of The North Face, reported strong Q2 2025/26 results with The North Face sales up 6% to $1.57 billion, while CEO Bracken Darrell emphasized brand reinvention and sustainability initiatives. Darrell, who took over in 2023, has appointed new leadership, including Caroline Brown as global brand president, and is focusing on operational efficiency and traceability across the supply chain.
Source: http://www.vfc.com/news/featured-story/123790/vf-corporation-president-and-ceo-bracken-darrell-appears-on-mad-money