| CEO Name | Bracken Darrell |
| Nationality | United States |
| Net Worth Estimation | $60 million |
Bracken Darrell, current CEO of VF Corporation (parent company of Vans), has an estimated net worth of around $60 million, primarily derived from executive compensation packages, stock options, and previously held leadership roles at Logitech and other major companies. His financial status reflects years of accumulated salary, bonuses, equity awards, and investment growth in the publicly traded corporations he has managed.
Bracken Darrell, CEO of Vans (VF Corporation), has an estimated net worth of $60,000,000. This amount represents approximately 0.67% of the maximum CEO net worth ($9,000,000,000) and 6,000% of the minimum ($1,000,000) within the apparel business category.
Business Category: Apparel
Minimum Net Worth (estimation): 1000000 USD
Maximum Net Worth (estimation): 9000000000 USD
Bracken Darrell Performance in Vans (VF Corporation)
Bracken Darrell, CEO of VF Corporation overseeing Vans, emphasizes innovative leadership and data-driven decision making, driving global brand growth and sustainability initiatives. His strategic focus on consumer engagement and operational efficiency has significantly enhanced Vans' market performance and profitability. Under Darrell's leadership, Vans has strengthened its brand identity and expanded its presence, contributing to VF Corporation's overall success.
Latest News
VF Corporation's Vans Brand and CEO Bracken Darrell: Strategic Challenges and Renewed Optimism
VF Corporation's Vans brand reported a 14% revenue decline in Q1 2025/26 due mainly to store closures, with CEO Bracken Darrell implementing a "Reinvent" restructuring plan since June 2023 and focusing on store network rationalization and brand repositioning. Despite sales drops and supply issues, VF sees optimism, highlighted by gains in profitability, market growth in China, and strategic moves like selling Dickies to focus more on Vans and The North Face, with Darrell emphasizing sustainability and social impact commitments.
Source: http://fr.fashionnetwork.com/news/La-strategie-de-vf-corp-pour-remettre-vans-sur-pied,1754466.html