| CEO Name | Nicolas Hieronimus |
| Nationality | France |
| Net Worth Estimation | $40 million |
Nicolas Hieronimus, CEO of L'Oreal--the parent company of Axe (Lynx)--has an estimated net worth of around $40 million USD, mainly derived from his executive compensation packages, long-term stock awards, and performance incentives. His net worth reflects cumulative earnings and equity growth from decades of leadership roles within L'Oreal, rather than exclusively from Axe/Lynx.
Nicolas Hieronimus, CEO of Axe (Lynx in UK/AU), has an estimated net worth of $40,000,000, which is 45.45% of the maximum and 40 times the minimum CEO net worth in the personal care business category. His wealth places him significantly above the lower threshold and nearly halfway to the highest benchmark among peers.
Business Category: Personal care
Minimum Net Worth (estimation): 1000000 USD
Maximum Net Worth (estimation): 90000000 USD
Nicolas Hieronimus Performance in Axe (Lynx in UK/AU)
Nicolas Hieronimus, CEO of Axe (Lynx in UK/AU), demonstrates strategic leadership and data-driven decision-making that has accelerated brand growth and market penetration. Under his performance-focused approach, he prioritized innovation, digital transformation, and sustainability, significantly boosting Axe's global revenue and consumer engagement. Hieronimus' impact is evident in strengthened brand equity and consistent financial performance improvement within the competitive personal care industry.
Latest News
Axe (Lynx in UK/AU) Reinvents Male Grooming with Bold Campaigns and Leadership
Axe, known as Lynx in the UK and Australia, is a global leader in men's fragrance under Unilever, recently led by Caroline Gregory, Global Brand Director, who spearheaded innovative campaigns targeting Gen Z with surreal humour and inclusivity. The brand has shifted from traditional masculinity tropes to promoting confidence and breaking gender stereotypes, with major campaigns like "The Power of Sweetness" and product launches such as the Fine Fragrance Collection.
Source: http://www.unilever.com/news/news-search/2025/how-axe-found-its-edge-with-gen-z/